UNPRECEDENTED EXPANSION! AYASAN INDONESIA LEADS THE WAY IN HOME SERVICES IN SOUTHEAST ASIA

Unprecedented Expansion! Ayasan Indonesia Leads the Way in Home Services in Southeast Asia

Unprecedented Expansion! Ayasan Indonesia Leads the Way in Home Services in Southeast Asia

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Explosive Growth! Ayasan Indonesia Leads the Way in Home Services in Southeast Asia

Ayasan Indonesia, a Tokyo-based enterprise headquartered in Jakarta, Indonesia (CEO: Kotaro Ise), is experiencing unprecedented success in the Southeast Asian market. The company offers a wide range of home services, from housekeeping to elderly care, and has amassed a customer base exceeding one million since its inception. Notably, Ayasan has doubled its user base in the past two years and is rapidly increasing its presence across several territories in Southeast Asia.




The Southeast Asian pembantu Jakarta home services market is estimated at approximately USD 15 billion, with the domestic cleaning sector expanding at an annual rate of 15%, and the babysitting market growing to a $3 billion market. In this competitive market, Ayasan leverages Japanese expertise and a specialized training framework to steadily increase its market share.

“Our strength lies in balancing the quality management expertise of a Japanese company with a broad pool of talent across Asia,” says Kotaro Ise, founder and CEO. With a notable career at Walt Disney and Marriott International, Ise established Ayasan Indonesia in 2013 with the vision of “uplifting the dignity of blue-collar jobs.” Today, the company has grown to employ over fifty thousand specialized staff members.



Ayasan’s rapid growth is driven by an bold market penetration strategy. Beyond its base in Jakarta and planned expansion to Bali, the company is also extending operations in neighboring nations. By 2025, Ayasan aims to operate in nine countries, including Singapore, Malaysia, Cambodia, and the Philippines.

In addition to home-based solutions, Ayasan has proven its capabilities in babysitter Jakarta enterprise solutions, with over a substantial client base including FedEx, lululemon, Coca-Cola, and Canon. Recently, demand from embassies and emerging businesses such as FlashExpress and Gowabi has been growing steadily.



“I am assured that even in the age of AI, the role of everyday support solutions will never diminish,” asserts Ise. The company boasts an in-house IT engineering team and is developing an AI-powered matching system. Furthermore, Ayasan is planning cross-border service expansions, including personnel dispatch to Japan, positioning itself as a leading player in Southeast Asia’s home services market.

Aiming for further accelerated growth, Ayasan is currently exploring collaborations with investors for its future expansion. With the Southeast Asian home services market projected to exceed USD 30 billion by 2030, the company’s future developments are garnering increasing attention.

Company Overview
● Details about Ayasan Indonesia
● Headquarters: Sudirman 7.8, Level 16 Unit 1 & 2, Jl. Jenderal Sudirman No. Kav 7-8, RT.10/RW.11, Karet Tengsin, Kecamatan Tanah Abang, Kota Jakarta Pusat, Daerah Khusus Ibukota Jakarta 10220, Indonesia
● Established: January 2013
● Chief Executive Officer: Kotaro Ise

Contact Information
● Phone: +62-878-1999-9193
● WhatsApp: +62-878-1999-9193
● Email: support@ayasan-indonesia.com
● Website: https://www.ayasan-indonesia.com/?ln=en

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